Our Story

Once upon a time...

In 2020, when the world suddenly stood still, I found myself at home with my two young daughters — one four years old and the other just three months.

Like so many families, we were trying to find our way through a very strange new world. Days revolved around keeping everyone safe, entertained and somehow maintaining a sense of normality.

Then one afternoon came those familiar words:

“Mummy, I'm bored.”

And unexpectedly, that little sentence became the beginning of ROSE & HERB.

From a kitchen table...

With endless handwashing leaving our hands dry and uncomfortable, I decided we would try making our own soap using nourishing oils and beautiful botanical ingredients.

It gave my eldest daughter and me something creative to do together and turned an everyday necessity into a little moment of joy.

Creativity had always been a huge part of my life. I had studied art, interior design, textiles and jewellery, and spent years designing and making. Creating was simply how I expressed myself.

Before long, our kitchen experiments began to grow.

We made soaps for ourselves, then for family and friends. I started learning about essential oils and fragrance, experimenting with ingredients and imagining what else we could create.

But the name — and the heart of the brand — arrived completely unexpectedly.

The letter that changed everything

One day, I received a letter from my younger brother.

I missed him terribly during lockdown, and as I reached the end of his letter, I noticed the way he had signed it:

“Love from,
son of Rose & Herb.”

Rose and Herb.

Rosemary and Herbert. Our parents.

I had seen their names thousands of times, but suddenly I saw them differently.

ROSE & HERB.

Something clicked.

What had begun as a simple afternoon activity with my daughter suddenly felt as though it could become something much bigger.

And so, a seed was planted.

From soap to scent

My curiosity quickly moved beyond soap.

I began experimenting with essential oils and fragrance oils, learning about the way different notes worked together and discovering how powerfully scent could transform the feeling of a space.

Candles followed. Then wax melts, reed diffusers and room sprays.

And somewhere along the way, I realised that fragrance was where ROSE & HERB truly belonged.

Today, every ROSE & HERB fragrance is created with that same spirit of curiosity and creativity — inspired by people, places, memories and the feeling of home.

Our products are hand-poured in small batches in South London and created to turn ordinary moments into little rituals: lighting a candle at the end of a long day, walking through a beautifully scented hallway, welcoming friends into your home or discovering a fragrance that unexpectedly takes you somewhere else.

And the story continues...

ROSE & HERB has grown considerably since those afternoons at the kitchen table, but the heart of it hasn't changed.

It's still about creativity.

It's still about family.

It's still about finding joy in the little things.

And it's still about making home feel beautiful.

There are many more fragrances to discover, places to visit and chapters to write.

Thank you for becoming part of our story.

Elisha
Daughter of Rose & Herb